New Line Cinema has launched a partnership with World Wildlife Fund to help educate the public about the impact global warming is having on animals throughout the world.

In the new fantasy adventure film The Golden Compass, polar bears protect themselves with suits of armor. In the real world, threats to polar bears are not so easily abated. This majestic species is one of many in danger of extinction due to harsh changes in climate.

“Connecting WWF’s real work to combat global climate change to the fantasy world portrayed in ‘The Golden Compass’ is a natural fit,” said John Donoghue, senior vice president of World Wildlife Fund. “We hope the excitement generated by ‘The Golden Compass’ will draw attention to real issues impacting our planet and encourage people around the world to take action to protect and conserve nature.”

“Polar bears are an iconic image in our film, and this is a very organic partnership for us,” says Chris Carlisle, New Line’s President of Domestic Marketing. “It adds an important layer to our campaign and we’re thrilled to work with the World Wildlife Fund and support the work they do.”

Through the partnership, you can log on to a special web site at worldwildlife.org/goldencompass to view a panoramic lineup of the animal spirits or “daemons” featured in the film, many of which are the same species that WWF works to protect in the real world. At the site you may show your support for WWF and its message of species protection by “adopting” a real-life animal whose species is featured in the film — including polar bears, snow leopards, and monkeys — through the site.

The partnership includes a public service announcement discussing the dangers global warming poses on the life of polar bears. The PSA, voiced by actress Dakota Blue Richards as her character Lyra can be viewed here.

A Sweepstakes can be entered to win a grand prize trip for four to Manitoba, Canada, to view polar bears in their natural habitat.

For more than 45 years, WWF has been protecting the future of nature. The largest multinational conservation organization in the world, WWF works in 100 countries and is supported by 1.2 million members in the United States and close to 5 million globally. WWF’s unique way of working combines global reach with a foundation in science, involves action at every level, from local to global, and ensures the delivery of innovative solutions that meet the needs of both people and nature.

Go to worldwildlife.org to learn more.